Franchises are a way of life in cinema. They’ve been around since the earliest days of cinema, but they’ve become more important to studios since “Star Wars” was birthed in the 70s. The usual thinking with franchises is that the first movie is usually the best and there is a case of diminishing returns as […]
Day: August 27, 2018
- Features
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10 Great Movies Whose Stories Are Not So Good
Before the advent of the star system, the best marketing argument for a film was its plot. Did the story promise incandescent romance, heart-stopping adventure or an expedition to the most far-flung corners of the world? Then it attracted audiences without further hesitation. But the star system slightly changed the rules of the game. The […]